January 1, 2002, Senate Bill 7 brought about the deregulation of electricity in Texas. The resultant outcome was that the majority of Texans are able to choose an electricity provider. Since 2002 an estimated 85% of commercial and industrial customers have switched power providers at least once. Residential customers have followed suit as well with approximately 40% of eligible Texas households having switched from their incumbent providers. This is a huge transition considering that Texas is the largest electricity market in the country and falls between Great Britain and Spain as the world's 11th largest electricity market. The initial goal of deregulation was to increase competition and lower prices. In order to foster this competitive environment, the PUC required that the larger incumbent electricity companies like TXU and Reliant provide their customers with the regulated "Price to Beat" rate. The "Price to Beat" was a pricing floor established to allow profitability to new, smaller market competitors. This opened the door for competitors to come in and establish themselves as lower cost providers. This floor has since been lifted in 2007 leaving an extremely competitive market.
The question for some is whether deregulation has achieved its twofold goal of increased competition and lower prices. The increased competition aspect is not question however many do question the state of electricity pricing since the advent of deregulation. Since 2002, residential electricity rates have risen over 7 times. The pricing increase from 2002 to 2004 was 43%. This is significant but at the same time, the cost of inputs (natural gas) increased by 63%. Electricity customers did not have to bear the full increase of these costs.
Now, nearly eight years after deregulation began, customers have gained the market savvy to make sound determinations based their needs. There are a multitude of retail electricity providers with a host of different price offering that customers can choose from. Electricity prices vary by term length, price stability (fixed or variable), and then by less obvious detail. Term lengths are important when shopping electricity pricing for many reasons. Customers are faced with the task of making a market call as to where they think electricity prices are heading and based on their judgment, how long or short should they lock a rate in. Electricity prices are subject to all of the volatility one would expect to be associated with a commodity. The task of shopping for electricity pricing can seem daunting. If you purchased gasoline for your family's vehicles in one year increments, you clearly would want to do so at an advantageous time with prices low. Customers have the ability to adjust their buying based around these market fluctuations. In some situations, it might make sense to lock in a short term rate, such as during a historically high pricing period. On the other hand, if pricing is at a historically low point, signing a long term agreement can be an excellent course of action. After having narrowed down companies by price, there are contract aspects such as cancellation penalties and monthly service charges to consider. Smart customers might want to check with the Public Utility Commission to see if the company they are favoring has had complaints filed against them.
Even with nearly eight years of deregulation behind Texans, the process of evaluating electricity providers is still one that requires a significant attention to detail. That is where Electricity Prices & Rates is vital to the decision making process. Consumers want visibility into the market, the ability to make sound decisions quickly, and the opportunity to maximize electricity cost savings. We acknowledge these needs and have created the most streamlined process for meeting these needs in an independent and un-biased manner.
I recently moved and had a lot going on and didn't want the hassle of dealing with a bunch of different companies. Electricity Prices and Rates had it all organized so I was able to choose a month to month plan and didn't need to provide a deposit.
- Ashton M.- Dallas
I moved into a larger facility for my fabricating business and agreed to work with Electricity Prices and Rates. Their pricing was good but their understanding of the process was better. I was paying taxes unneccessarily and got a decent refund in - addition to a good rate.